Featuring our Entrepreneur Category at the Woman Who… Awards.  Introducing each of our Entrepreneur Finalists.

160314-WomanWho-SL-05-Jenny-Hudson-02-S“Jenny started Sweet As from home in 2005 with support from The Princes Trust after training in some of the country’s top establishments including Claridges and Goldman Sachs in Fleet Street.

After a fabulous first couple of years- including Gold Great Taste Awards (the Oscars of the fine food world) and the first anniversary cake for HRH The Prince of Wales, Jenny began supplying local farm shops and delis as well as creating celebration and wedding cakes for local foodies.

There are exciting times coming for Sweet As – national reach with their award winning brownies and further reach into the wholesale market along with a larger premises.”

Congratulations to Jenny of Sweet As on being a Finalist in the Woman Who…Entrepreneur Category.

Join Jenny at our Awards Lunch on Friday 15th April and show her your support.

Photographs by Linda Scannell Photography