Today we are featuring the Finalists in the Woman Who Achieves Inspiring & Outstanding Leader Category sponsored by PET-Xi Training Ltd.

Congratulations Joanne Williams of Joco, Finalist in the Woman Who Achieves Inspiring & Outstanding Leader Category, Sponsored by PET-Xi Training.

You can see all the Finalists here

Joco opened its doors in April 2015 on the outskirts of Nuneaton.

In May 2017 the shop moved to the Abbeygate shopping centre and turnover increased beyond expectation. From working solo, I now have 5 employees, one of whom is an apprentice. With mine and the teams support and guidance, the once shy and highly anxious teenager, has developed into a confident young lady who was awarded 2 awards in 2018 “Student of the year 16-18” and also “Principals STAR student”

We also won The Greats Gift Retailer Award for Best Newcomer in the Midlands, North and Scotland 2018.

Congratulations Joanne, we look forward to seeing you at the Awards Lunch on 7th June.

Fleur Sexton DL, Managing Director, said: “We’re delighted to be sponsoring Woman Who to help women fulfil their potential and be the best they can be.”

Fleur is an extremely successful business woman, is well known in the business community and has a wealth of experience. Fleur was also one of the keynote speakers at the 2018 Awards, features her amazing business story in the 2018 edition of I Am A Woman Who and wrote the Foreword for the 2019 Edition.

Fleur Sexton DL is Deputy Lieutenant of the West Midlands, representing Her Majesty’s Lord-Lieutenant of the West Midlands, Businesswoman of the Year 2017/18 and Managing Director and co-founder of multi-ward winning PET-Xi Training, whose relentlessly upbeat teams and innovative programmes deliver impact, inspiration, productivity and value across the UK. PET-Xi recently pioneered a UK wide “Upskilling the Nation” scheme for unemployed & homeless adults, helping them to return to the workplace and society and an apprenticeship scheme to help young people gain vital skills, experience and qualifications in the world of work while working with companies, helping employers to raise standards and close the skills gap.

Fleur SextonFleur is dedicated to breaking barriers and improving chances, investing much of her time and 10% of profits into these activities, campaigning to Government and employers to invest in skills, motivating women to fulfil their potential and running the PET-Xi Foundationwhich raises money for young people nationwide. She runs free childcare for staff children in order to provide role models for young people and make a family friendly working environment.

Also, a board member of Coventry & Warwickshire Champions, Historic Coventry Trust, Chamber of Commerceand The NSPCC Business Group. PET-Xi are very hands-on, sponsoring and actively supporting at Birmingham Hippodrome, were active bid development sponsors of the successful Coventry City of Culture 2021 bid, The Wasps Netball team STEM project and Coventry Blaze Ice Hockey community foundation. Fleur is a married mother of 3, tweets as @FleurSexton and can be found at


Delivered in partnership with the FSB (Federation of Small Businesses, East & West Midlands)