As the Woman who Achieves & Solopreneur Awards are open for entry, we’re looking back to last October and the celebration of the Woman Who Achieves Award Winners 2020.

Meet Sally Wilson of Caterpillar Cross Stitch Winner of the Woman Who Achieves Growing SME Award, sponsored by XL Motors.

The Woman Who Achieves & Solopreneur Awards will take place on Friday 1st October. 2021. Entries are open until midnight on 25th July.

I’m Sally Wilson, the founder of Caterpillar Cross Stitch, a modern cross stitch brand launched in 2015. I am a former solicitor and mother of 2 living in Kenilworth, Warwickshire.

I design and manufacture cross stitch kits and accessories that are sold globally via our ecommerce store and select retailers.

I won Stitch Designer of the Year at the British Craft Awards 2019 and have had my work featured in Cross Stitch Crazy, Cross Stitch Gold, Cross Stitcher and the World of Cross Stitching magazines.

What the Judges said:

Looking for a new direction in life, Sally has entered a competitive but growing market and created not just a fun product range but crucially, an innovative membership model which is ‘sticky’ to allow future business growth not just in the UK, but internationally

““I am absolutely thrilled to have been selected as a finalist in this category. My work brings me so much joy, spreading the love of cross stitch to people all over the world. Thank you for shortlisting me and I’m honoured to be in such great company within my category. It’s been a wonderful experience so far!””

Sally Wilson

Caterpillar Cross Stitch








Delivered in partnership with the FSB (Federation of Small Businesses), Air Aesthetics, and Alsters Kelley Solicitors