For the first 12 days in December, Woman Who is featuring Woman Who Achieves Academy Members in the 12 Days of Christmas.

Each feature will include a little about the featured member and what they are selling right now. You may even pick up a Christmas gift or two. It’s also a great opportunity to find out more about these amazing women in business.

Here is the first Academy Member Feature with Esther Roche of DeRoiste Natural Beauty.

Tell us a little about you, and what you do?

I’m Esther Roche the founder of DeRoiste Natural Beauty, a skincare brand that offers inclusive, natural, plant-based products that are toxin-free. My passion is to help users fall in love and embrace the skin they’re in without compromising their skin health.

As a mum of five children all with eczema, I wanted products that would be suitable even for the most sensitive of skins.


What has been your stand-out moment of 2021?

The last twenty months have not been easy for a lot of people and businesses. Not only was I able to launch a new business in the middle of the pandemic, but I also had to home school my children, and navigate the changes brought about by Brexit.

The icing on the cake was receiving a brand new “One to Watch” accolade created by the Judges at the Woman Who Achieves and Solopreneur Awards 2021 to encourage me to have braver aspirations, and I certainly have leveraged on this. It’s just what I needed to dream bigger, believe, and persevere on my business journey.


What or who would you like to see under your Christmas Tree this year?

After a few freezing Christmas market showcases definitely fluffy thermal socks and comfy boots to get me through these outdoor events.


What are you promoting right now

25% Off Our Radiance Range until the 6th of December 2021. If you’re a busy individual and you want a simple skincare routine then you’ll love our products.

*2-IN-1 Face & Eye Serum with Turmeric and Kojic Acid – This Radiance Boosting formulation easily absorbs & penetrates skin to help, firm and brighten dull dark areas for a glowing luminous complexion.

*Moisturiser with Pomegranate & Green Tea – A light and creamy deep penetrating moisturiser that will brighten, rejuvenate, hydrate, nourish, soften & restore your skin’s radiance whilst protecting against signs of aging and environmental damage.

*Cleanser with Pomegranate & Green Tea – Gently removes all traces of makeup, toxins and impurities to refresh and replenish skin. Antioxidant & Vit C rich pomegranate improves hydration, regenerates & removes dead skin cells leaving skin fresh, smooth and brighter. Whilst Green tea protects cell damage and helps reduce signs of sun damage for a brighter and more radiant complexion.

*Facewash with Turmeric & Kojic Acid- A foaming face wash that gently lifts away dirt & impurities and boosts cell renewal to restore radiance.

To place an order or connect with us please see the links below:



What are you looking forward to most in 2022?

I’m so excited to be showcasing in John Lewis next year and continuing to work on my client base. I’ll definitely continue to dream bigger and enter awards as part of my marketing strategy.


What’s your favourite Christmas song?

All I want for Christmas is you!


Find out more about Esther. Just click the image below

Esther is a member of the Woman Who Achieves Academy. If you would like to receive opportunities like this, take a look at the Woman Who Achieves Academy today.