In today’s fast-paced business world, having a strategic marketing plan is the secret ingredient to success. And women in business are no exception.

So let’s explore why having a marketing strategy is crucial and provide some invaluable tips to help women entrepreneurs conquer the marketing game with a touch of finesse and flair.

1. Visibility is Key:

Sandra Garlick MBE Founder of Woman Who and the Woman Who Achieves AcademyAs a woman in business, it’s essential to make your presence known in the market. A well-crafted marketing strategy will help you establish a strong brand identity and build credibility. Be consistent with your messaging across all channels – your website, social media platforms, and when attending face to face events. By ensuring that your brand is visible and recognisable, you’ll have a special sparkle that attracts clients from near and far.

I especially love wearing my brand colours when I’m out and about.


2. Stand Out with Authenticity:

Remember, authenticity is your greatest superpower! Don’t be afraid to showcase your unique personality and brand story. Women often bring a fresh perspective to business, so highlight what makes you different and embrace it. Be unique. Incorporate your personal touch into your marketing materials, whether it’s through engaging blog posts, an entertaining podcast, or eye-catching visuals including your brand photography. Let your individuality shine and watch as your brand captures the hearts of your audience.


3. Embrace Collaboration:

Woman Who: Be Inspired Birmingham at Manahatta hosted by Sandra Garlick MBEMarketing doesn’t have to be a solitary endeavour. Join forces with other like-minded female entrepreneurs and build a network of strong women supporting women. Seek out collaboration opportunities, such as guest blogging or co-hosting events, to expand your reach and tap into new audiences. By working together, you’ll not only bring a sense of community but also open doors to creative marketing initiatives that you might not have considered on your own.

It was great to spend time with like-minded women in business at the recent Woman Who: Be Inspired event in Birmingham.


4. Cultivate a Strong Online Presence:

In today’s digital age, having a robust online presence is crucial. Build a great website that accurately reflects your brand’s values and offerings. Optimise your website for search engines by using relevant keywords so that your potential clients can find you easily. Don’t forget to invest time in social media, too. Find the platforms that resonate with your target audience and establish a consistent and captivating presence. Engaging with your audience directly through comments, messages, and live streams can foster a loyal community around your brand.

The Woman Who Community is growing daily and you can be a part of it too.


5. Listen and Adapt:

A successful marketing strategy evolves with your audience and industry trends. Keep a pulse on what your customers want and adapt your approach accordingly. Utilise analytics and customer feedback to gain insights into the effectiveness of your marketing initiatives. Stay ahead of the curve by keeping an eye on emerging platforms, technologies, and consumer behaviours. By embracing change and being open to new ideas, you’ll always be one step ahead of the competition.


In the world of business, marketing is the key that unlocks the doors to success. For talented women entrepreneurs, having a strategic marketing plan is essential to stand out from the crowd. Remember to show off your authentic self, cultivate collaboration, and embrace the power of online platforms. Stay flexible, adapt your approach, and watch your business thrive.

So go out there, sprinkle some marketing magic, and let your remarkable brand captivate the world!


Sandra Garlick MBE, helping you power up your personal brand and get visible as part of your marketing strategyI developed my Marketing Strategy by encompassing it into everything that I do through my online presence, my website, the Woman Who Chat Podcast and so much more.

I’d love to see you in person at a Woman Who Event soon and don’t forget to enter the Woman Who Solopreneur Awards, which I know will be in your marketing strategy.

Sandra Garlick MBE, Founder of Woman Who