Focusing on being seen, heard, and your visibility can transform your brand, elevate your business, and open doors to opportunities and success.

Here are five tips to help you be seen, heard, and thrive this year.

1. Use Social Media Authentically

We all know that social media is a powerful tool for visibility. Platforms like LinkedIn, Instagram, Facebook, or TikTok offer plenty of opportunities to connect with your target audience, showcase your skills and knowledge, and build or nurture business relationships.

Establishing a strong online presence is essential for success, and I love sharing resources that help my clients do just that.

Before I share an example of how to use your social media authentically, I encourage you to select one channel you want to concentrate on this year. In my case, this is LinkedIn. Then, I want you to note down the metrics at the start of the month, such as the number of connections or followers you have. Having this information lets you see your progress as you write and share your content over the coming months.

Case Study: Let’s say you run a coaching business. Share a mix of client success stories, behind-the-scenes moments, and valuable tips around your niche. Posting a weekly article on LinkedIn about overcoming the most common challenges your clients face will help your audience see you are a leader. Begin to build trust by sharing the solutions you offer your clients. Be seen as the authority. Let your audience hear your opinions and wisdom.

Top Tip: Engage actively by responding to comments, participating in relevant discussions, and connecting with industry peers. Authentic interaction builds community and boosts your reach.

Here’s a handy prompt to try: Share a lesson you have learnt this month – Being a business owner is a constant learning curve. How have your challenges and wins helped you to grow as a business owner?

2. Speak at Events and Host Workshops or Masterclasses

Speaking at events or hosting workshops is a fabulous way to amplify your voice and establish authority. It doesn’t matter if that’s virtual or in-person; these opportunities allow you to share your expertise with your target audience.

Case Study: Let’s say you are a small business owner who runs a sustainable fashion business. Host a workshop about building an eco-friendly wardrobe or speak at industry events about the importance of ethical production. Not only are you building your reputation, but you’re also attracting customers with the same values as your own.

Top Tip: Start small by offering a free 45-minute masterclass or collaborate with local organisations and jump into each other’s Facebook Groups. Guest blogging, being a podcast guest, or sharing a case study for someone’s subscriber list are all great ways to build a portfolio of visibility tools.

3. Collaborate to Expand Your Reach

Collaboration has a huge impact on your visibility. When you join forces with influencers, complementary businesses, or other organisations, you also tap into new audiences and widen your circle.

The Great Women in Business Meetup is a perfect example of how collaboration can help you be seen, be heard, and be visible. As four leading women’s networks in the Midlands, we are often seen as competition, yet bringing together Woman Who, Socially Shared, Womens Business Network, and High Vibe has created something stronger that benefits not only the networks, but also the attendees.

Case Study: Let’s say you are a wellness coach. You might collaborate with a local yoga studio to create a joint wellness package. By cross-promoting to each other’s audiences, both businesses increase their visibility while also adding value for the clients.

Top Tip: Look for partnerships where your values and audience are in alignment. Strong collaborations can lead to long-term relationships and positive business growth.

4. Embrace Storytelling in Your Marketing

Stories captivate and connect. When you share your journey and challenges and celebrate your successes, you make your business relatable and memorable.

Case Study: Let’s say you are a solopreneur who built a business while raising kids or caring for elderly parents. Share the real, unfiltered moments of juggling both worlds. The vulnerability will inspire your audience and build a loyal following.

Top Tip: Use your website, newsletters, and social media platforms to tell stories that resonate with your ideal clients. Show them the face behind the brand. Be real – be seen and be heard.

5. Invest in Your Personal Branding

Your personal brand is one of your business’s most important assets. It’s up to you to ensure that your online world reflects your expertise, professionalism, and personality.

Case Study: Let’s say you are a lawyer specialising in small business law. You could create a professional website with a blog offering tips on common legal challenges entrepreneurs face. This would establish you as a credible source when your target audience are searching for answers.

Top Tip: Regularly update your social media profiles and website with recent achievements, testimonials, and a clear call to action (CTA). Remember, consistency is key to building trust.

How Visibility Impacts Business Growth

When you’re visible for all the right reasons, you build trust, attract new opportunities, and create connections that lead to referrals, collaborations, and long-lasting relationships. Any entrepreneur who actively posts on LinkedIn and speaks at events can easily land a guest spot on a podcast that leads to new business.

The effort you put into being seen and heard builds your visibility and momentum for the year ahead.

Are you ready to be seen, be heard, and be visible?

This year is your time to thrive! Use these tips to help you boost your visibility and grow your business. Remember, being visible isn’t all about self-promotion; it’s about sharing your unique value with the world.

What visibility strategies are you going to implement this year?

If you need more help, there’s still time to join my Let’s Get Visible: 90-Day Visibility Sprint. For just £27 (inc VAT), you receive a comprehensive guide with 90 unique and easily actionable prompts, each designed to spark creativity and drive engagement across your social media platforms, blogs, emails, and more.

What you get:

• 90 Visibility prompts you can use again and again
• A pop-up Facebook group for accountability and support
• A content planner to help you plan your 90 days of activity

Woman Who Inspires Online Network (Be Seen)

Each month, Sandra Garlick MBE hosts the Woman Who Inspires Online Network, and tickets to our January event are now live.

Monday 6th January 2025: 9.30am – 10.30am

With Woman Who events, networking, inspirational speakers, and learning will be included with this month’s theme, Be Seen, Be Heard, Be Visible.

Have you ever wanted to stand out when you speak? (Be Heard)

Unleash your voice and inspire the world. Learn more at my FREE Let’s Get Visible Speaker Masterclass.

Woman Who is all about helping you power up your personal brand and get visible. Speaking is undoubtedly one of the quickest ways to gain visibility and grow your audience.

“Make 2025 sizzle and be as visible as possible. In this Let’s Get Visible: SPEAKER Masterclass, I will explore lots of great tips to help you on your speaking journey. I’ll also share the five biggest mistakes I see speakers make.

Join me for this masterclass where I will show you how I maintain my visibility through public speaking and grow my audience.” Sandra Garlick MBE

Enter the Woman Who Achieves Awards 2025 (10th Anniversary) (Be Visible)

Entering Awards is a great way to boost your visibility. Entries are open from 1st january to 3rd March but the sooner you enter the sooner you can maximise and boost your visibility.